Feedback 24.11.09

Well done Guys. You have got off to a good start with this research. You have uploaded some music videos but you need to say how they use the same genre - what are the conventions? You also need to iclude some information on branding - what constitutes a brand etc. See your notes. Use the checklist for guidance. You need to conduct some primary research into your target audience - their music tastes, interests etc. Try to use audience profiling terminology when defining them etc.

Mrs A

Draft logo

Just a logo I designed quickly whilst I had some spare time to see what the rest of the group are looking for from their logo designs and to spark off discussion.

Preliminary thoughts on the video

We have all decided that the video should contain a mixture of both band performance and narrative. Simply for the fact that the band performance side is very important to our brand image and for portraying the band as an bunch of energetic performers who love what they are doing. The narrative side of the video makes it more enjoyable for repeat viewing by including enigmas and being visualy captivating. If we can come up with a strong theme for the narrative side and blend the two factors well our video will appear very professional and will portray the band in the correct way.

Alex

YouTube Music Videos matching our genre.

Here are some music videos that match our genre: 

This video uses both a performance approach and a narrative approach. The theme is fairly 

gothic with dark colours to suit the theme of the music, as it is set in a gothic-style church location. 

There is a narrative story to the video which suits the lyrics and theme of the song. The performance

aspect of the video shows the band playing, but in an active manner, moving around energetically

and being more interesting than just playing instruments. The camera shakes suit the crashing 

energy of the music and movement and canted angles also suit the mood of the music, that 

something is not quite right.

This video by Green Day takes an unusual view on a music video, as no band performance is 

involved, it is purely all narrative. The three members of the band are shown walking down streets aimlessly, with the lead singer singing and the other two members looking around as if bored. The other narrative of this video is an interesting idea that shows different people's lives, and switches from person to person as they see each other through windows or from a distance. For example, when one character is focused on, they see another character and the focus of the narrative then changes to them. The narrative switches between this story-line and showing the band.

Sorry You're Not A Winner by Enter Shikari: (embedding was disabled so I had to put the link)

http://www.youtube.com/watch?v=CcI-Yh75WrQ

This video is purely a performance video, with the band members of Enter Shikari performing in

a lively atmosphere that is true to the style of music, expressing their youthfulness and the theme

of youth parties in limited spaces- the underground music scene. It is important to note that this

video is more realistic to our capabilities for shooting a video, as massive resources are not

needed and the video on a whole remains fairly simple.

Alex

Speak Of The Devil's Brand Image and Examples of Logos from Similar Bands

Speak of The Devil's band image is that of a group of young individuals who are rebellious and enjoy what they are doing with their life and their music. They are put across as a 'real' band, not as a generic pop group that are repetitively churned out by common media producers. While being rebellious they are also put across as very intelligent and talented as they are capable of writing their own songs and performing each aspect of these themselves, whether that be playing their own instruments or singing the vocals. The band come across as very energetic and we plan to portray this as much as possible in our Promo Video.

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These logos are of bands Speak Of The Devil are very similar to and we plan to take ideas from these to create our own, we are currently in the process of designing this logo and it will be uploaded in the next post.

Taran

Our Group, Chosen Brief and Intended Product.

Our group consists of, from left to right,  Taran Draycott and Alex Holden.. 

The brief we have chosen for our project is the Music Promotion brief. This consists of a promotion package for the release of an album to include a music promo video. Along with this we will be creating two of the following three ancillary tasks: 
- A website homepage for the band.
- A cover for it's release as part of a digipak.
- A magazine advertisement for the digipak.

We have decided to base our project around a college Punk Rock band called 'Speak Of The Devil', of which Alex is a member. Along with his twin brother Joe who both play guitar and perform vocals and Ruari McGlone the drummer. Our product is a music video to promote their band and we plan to make a CD cover for the Digipak as well as a Magazine advertisement to further promote the band. Our product is to be aimed at people from either gender aged 16-25, the generic conventions we plan to base our product around are that of the 'Punk Rock' music which at the moment is quite popular on music channels such as Kerrang, Scuzz and MTV2.

Alex and Taran.